SOFT SAVING: A BRIGHTER, SOFTER WAY TO SAVE

Soft Saving: A Brighter, Softer Way to Save

Redefining the Purpose of SavingFor decades, typical monetary recommendations has leaned greatly on the principles of frugality, postponed satisfaction, and hostile conserving. From removing early morning coffee to passing up holidays, the message has been loud and clear: conserve now, enjoy later. Yet as societal worths change and individuals

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